chevalier
Sun, 4th Jun '06, 11:32pm
TheStreet has interviewed CEO Bruno Bonnell from Atari. The situation has been asking for that kind of thing for some time, so let's listen to a piece of what he has to say:
TheStreet.com: What is Atari's strategy as the industry goes through the remainder of this console transition?
Bruno Bonnell: Atari is definitely not in the tanker category like [Electronic Arts ] , for instance. We're more into a very flexible, opportunistic attitude.
So, away from the $25 million budget that I'm [considering] now as [the] urban myth of our industry, we'd rather focus on what are people really willing to play.
If the $25 million budget is a "myth," what are you expecting to spend on developing next-generation titles?
It all depends.
It all depends... He's talking like a lawyer...
Read more (http://www.thestreet.com/_more/tech/gamesandgadgets/10289352.html) at TheStreet.
TheStreet.com: What is Atari's strategy as the industry goes through the remainder of this console transition?
Bruno Bonnell: Atari is definitely not in the tanker category like [Electronic Arts ] , for instance. We're more into a very flexible, opportunistic attitude.
So, away from the $25 million budget that I'm [considering] now as [the] urban myth of our industry, we'd rather focus on what are people really willing to play.
If the $25 million budget is a "myth," what are you expecting to spend on developing next-generation titles?
It all depends.
It all depends... He's talking like a lawyer...
Read more (http://www.thestreet.com/_more/tech/gamesandgadgets/10289352.html) at TheStreet.