View Full Version : Sexually charged ads of non-sexual enterprises, featuring workers


chevalier
Sat, 17th Nov '07, 8:51pm
Certain enterprises which do not deal in the sex industry have already been commissioning sexually charged advertisement. It's one thing when a shopping network or an airline uses models, another if the ads feature workers who are actually employed in the company as shop assistants, flight attendants and the like.

Do you think this should be legal? I can hardly imagine that ladies employed there are in full freedom to refuse to participate. It's enough that they don't just make a call for volunteers, but suggest that it would be welcome if they participated in shooting that ad. Those women have homes, children, families, they work to support. They won't always be in a position to refuse and endanger the job they need to have. And they didn't sign up for sexually charged work at all. Shopping assistants need to be nice, flight attendants typically also need to be pretty, but that's where it ends. No bikini shots for ads, customer pleasure and charity.

Personally, I'm against and I believe there should be a prohibition in the law. You can't just say they need to make it strictly voluntary - they will just always find a way around it, e.g. promoting only those people who participate, if not actually using illegal ways of mobbing.

What's your opinion?

I'm not posting links for a reason, so feel free to use your own experience, but please don't provide links to pictures. We don't need to give them publicity.

Drew
Sat, 17th Nov '07, 10:20pm
The problem with not providing examples, Chev, is that not all of us are on the bandwagon about female employees being coerced into doing bikini shots by their employers. Given that such behavior is blatantly illegal and that any civil lawyer, even a really bad one, would have a field day with something like this, I kind of doubt that such things are really happening all that often.

chevalier
Sat, 17th Nov '07, 11:23pm
I'll consider giving some examples, however, I can mention in general a big international shopping network (Media Markt) featuring the female staff of one shop in Playboy and a cheap airline commissioning a calendar with shots of flight attendants in not as much bikinis as raunchy skimpy clothes and poses (Ryanair). This is similar to the Israeli Defence Forces promo action they got criticised for. I'll still not put up links to pictures, though.

As for coercion, I'd say it's at least a large level of pressure - especially in the woman's head. Even if the employer thinks he's just asking insistently, it may look like a request you can't deny from an employee's point of view.

Drew
Sat, 17th Nov '07, 11:30pm
I'd call your playboy example a bad one. When playboy does it's "Girls of the Big 10" editions, they are not done with the imprimatur of Big 10 universities. I doubt Media Markt is terribly different.

chevalier
Sat, 17th Nov '07, 11:42pm
It was an advertisement of the company, not an action by the workers for all I know. They aired the ad on the radio along with the shop's slogans.

My point is that while there is the possibility some people just don't mind taking porn or half-naked shots of themselves for the job, most do and none signed up for that work, while strong pressure exists even if there's no coercion in the strict sense. Just deny such a request by your employer and see what happens.

Nakia
Sun, 18th Nov '07, 12:56am
I did track down something on Ryanair. If those 'girls' are emplyees of Ryanair I disapprove plus it is sexist. Only men fly on Ryanair? If they are going to do that the least they could do is include some sexy men. :eek:

Seriously I don't think it is right and hope it doesn't catch on.

NOG (No Other Gods)
Sun, 18th Nov '07, 8:28pm
I think, just for safety's sake, it should be illegal. Think of it as a conflict-of-interests sort of thing. If a woman refuses, the boss can say she isn't as much of a 'team player', or as 'outgoing', or whatever, and offer her fewer promotions, less of a Christmas bonus, and generally give her a hard time, 'encouraging' her to 'quit' without doing anything that's blatantly illegal. I'm not saying most would, and I'm not saying I disagree with the idea of using your own employees to advertize, but I think this kind of thing is just risky business. It's better to advertize them in actual business attire (flight attendant's uniform, etc.) or hire outside help than risk any kind of scandal

Saber
Thu, 22nd Nov '07, 4:22am
o.0 Are you sure they are actually workers and not just actors pretending to be workers? That would be much easier legally to do.

chevalier
Thu, 22nd Nov '07, 10:26am
Yeah, they use captions with first names and location of work at Ryanair. Media Markt specifically advertised the Playboy session as one by the workers of a specific shop in a named location.

JSBB
Thu, 22nd Nov '07, 3:53pm
Employee pin-up calenders are not that unusual around here but I would say that 3/4 of them are of virtually (or in some cases completely) undressed men. Typically they are sold to raise money for charity but there is always a self promotion aspect involved. Various groups of firefighters, cops, and nurses are the usual suspects for issuing them but I have seen some pretty weird ones for sale.

Frankly I don't have a problem with the practice but I have always been of the point of view that if an employee is unwilling to do something that an employer insists upon then the employee should leave and find work elsewhere.

chevalier
Thu, 22nd Nov '07, 6:43pm
Frankly I don't have a problem with the practice but I have always been of the point of view that if an employee is unwilling to do something that an employer insists upon then the employee should leave and find work elsewhere.

That leaves me with the idea that you think that the employer has the right to ask that and perhaps even lay off the employee for refusing?

Then what with people who can't find work elsewhere. Who are good specialists in their field but who are not willing to undress for the crowd?

Personally, I believe the action should be strictly outlawed, even if voluntary, and an order, "strong suggestion" and any such, should be a criminal action.

Additionally, I believe a cop posing to nude shots is a disgrace of the uniform and a person undressing for the masses is unfit to perform responsible administrative or social duties.

If it depended on me, I'd make a law that if you're an army or law enforcement officer, a representative, councilman, civil servant, your commision/mandate expires the moment you pose for a sex mag. I'd gladly hand out jail terms to employers "expecting" the ladies of their companies to strip for ads. Two years suspended, ban from executive posts in business for some five years, should teach them. Upon repetition a not suspended term plus sex offender registry. In case of pose or be fired (i.e. proper coercion), immediate registration in the sex offender registry.

If molestation is outlawed, why would expecting workers to strip for ads be okay?

JSBB
Thu, 22nd Nov '07, 7:00pm
Personally I think that the employer should be able to ask their employees to do anything that isn't illegal. I am not a fan of labour laws. It is the employees who should be taking responsibility for determining what they are willing to do, not a bunch of civil servants drafting up labour laws.

If an employer is stupid enough to drive away good employees by making unreasonable demands upon them then it is ultimately the employer who will suffer for it when their competition ends up hiring and retaining the best talent.

As far as the morality issue is concerned, I have no moral objections about nudity. I am not about to go and pose naked for any photographs and I am not going to pay money for any pin-up calendars but if someone is willing to pose for pictures or buy those pictures then that is fine with me.

chevalier
Thu, 22nd Nov '07, 7:23pm
And you see no problem in using peer and boss pressure and methods bordering on coercion (economical at least) to make people pose?

Montresor
Thu, 22nd Nov '07, 8:19pm
If posing naked or semi-naked for photographs is covered by the employment contract entered between employer and employee, then I see no problem. If the contract does not specify that the employee has to pose for photographs, and to which degree the employee should be dressed or undressed, then this is not part of the job, and demands for this is a violation of the employment contract.

JSBB
Thu, 22nd Nov '07, 8:44pm
And you see no problem in using peer and boss pressure and methods bordering on coercion (economical at least) to make people pose?

No I don't actually. You have constant peer and boss pressure at work to do all kinds of things that you might not want to do. It is up to you to determine what you are or are not willing to do. Personally I would rather have pressure to pose than have pressure to work ever greater amounts of unpaid overtime or pressure to give up my money to contribute to whatever charitable or social activity that the departmental administrator comes up with this month.

Edit: Actually the thought of being asked to pose nude is pretty amusing to me. If anything I would feel sorry for the poor people who unexpectedly happened to see the pictures. There is a reason why it is the cops and firefighters who produce the beefcake calendars and not the chartered accountants. :lol:

chevalier
Thu, 22nd Nov '07, 9:13pm
If posing naked or semi-naked for photographs is covered by the employment contract entered between employer and employee, then I see no problem. If the contract does not specify that the employee has to pose for photographs, and to which degree the employee should be dressed or undressed, then this is not part of the job, and demands for this is a violation of the employment contract.

Precisely, though it would take a page or two in a legal opinion.

No I don't actually. You have constant peer and boss pressure at work to do all kinds of things that you might not want to do. It is up to you to determine what you are or are not willing to do. Personally I would rather have pressure to pose than have pressure to work ever greater amounts of unpaid overtime or pressure to give up my money to contribute to whatever charitable or social activity that the departmental administrator comes up with this month.

Standard question from me in such cases, so please take no offence. You are you, but what if you were female, or what if it were your wife or sister or daughter? Would you still prefer that over pressure to work overtime?

Edit: Actually the thought of being asked to pose nude is pretty amusing to me. If anything I would feel sorry for the poor people who unexpectedly happened to see the pictures. There is a reason why it is the cops and firefighters who produce the beefcake calendars and not the chartered accountants. :lol:

Well, what if you were a fresh grad girl with a body to turn male heads but no mind to do that on Playboy pages?

JSBB
Thu, 22nd Nov '07, 9:21pm
No I wouldn't mind it more if it were a female friend, relative, or girlfriend. If they did not want to pose then I would tell them to say no. If there were negative results of saying no then I would tell them to find a new employer who wasn't a complete jerk.

Oh and if they wanted to pose I would be fully supportive of that too.

If I had a pin-up worthy body I probably still wouldn't pose. I have no problems saying no to unreasonable requests and I am well prepared to take my services elsewhere if need be. I suppose I might consider posing if I was compensated well enough for doing so, I have no moral objections to posing, but it isn't something that I am interested in doing.

Splunge
Thu, 22nd Nov '07, 9:31pm
There is a reason why it is the cops and firefighters who produce the beefcake calendars and not the chartered accountants. :lol:

Speak for yourself! I'm as hunky as they come - feast your eyes on this:

My picture (http://www.sorcerers.net/forums/member.php?u=5524)

:p

chevalier
Thu, 22nd Nov '07, 10:08pm
No I wouldn't mind it more if it were a female friend, relative, or girlfriend. If they did not want to pose then I would tell them to say no.

So then, not encourage them to weigh the options and so on and do what's best, but rather not do it at all if they have a shade of a problem with it? So you indirectly admit there is a problem?

If there were negative results of saying no then I would tell them to find a new employer who wasn't a complete jerk.

So the employer is a jerk after all?

Oh and if they wanted to pose I would be fully supportive of that too.

Perhaps one day in another thread... ;)

JSBB
Thu, 22nd Nov '07, 10:27pm
If your employer is treating you negatively because you decline to do something outside of your job description then yes they are being a jerk. Posing nude is irrelevent to that as far as I am concerned.

What is or isn't acceptable is a matter for each person to decide for him/herself. To me being asked to pose nude would be no different than being told that I would have to dress up as a clown and perform at a birthday party for one of the executives' children. Actually I would probably prefer to pose nude but that is just what I am more comfortable with.

Quite frankly if I was told that I would have to do either of those in order to maintain or advance my career I would leave. I wouldn't want to work for someone who would treat their employees unfairly like that. However, I do not think that there should be laws requiring the employer not to treat employees like that. I firmly believe in letting the market punish companies who act stupidly.

chevalier
Thu, 22nd Nov '07, 10:38pm
If your employer is treating you negatively because you decline to do something outside of your job description then yes they are being a jerk.

Well, in my opinion if it involves compromising activities, then he's also a criminal guilty of mobbing and if it involves anything "sexy", he's a sex offender like any other.

What is or isn't acceptable is a matter for each person to decide for him/herself.

Not like I fully agree with that, but him/herself is the key. The amount of pressure existing in many work situations will often preclude a free decision.

Quite frankly if I was told that I would have to do either of those in order to maintain or advance my career I would leave. I wouldn't want to work for someone who would treat their employees unfairly like that.

Yup, same, and I'm willing to take the risks associated with being unwilling to compromise my morals. However, how much choice do you have if you're a young wife and mother in an unemployment-heavy area? As much as a single guy with a good degree or not much so? I'd say the latter. In fact, sometimes it'll mean no choice. Molesters act on that premise and those who make people pose for those calendars aren't suddenly any better than if they asked the workers to perform a nude show in the office.

However, I do not think that there should be laws requiring the employer not to treat employees like that.

You think there should be no laws requiring employers to abide by their contracts? So sale-purchase should be enforced, loan should be, leasing or franchise or whatever have you, but a job contract not? A job contract includes not only the work time and wage, but also the range of tasks to be performed by the employer.

I firmly believe in letting the market punish companies who act stupidly.

How free is the market? It takes years to punish a monopolist. In theory, it's all democracy and free market. In practice, people will not consolidate to act together. It's always nice to see some poetic justice, but I believe in coming down very hard on the big people who abuse the little people.

LKD
Thu, 22nd Nov '07, 10:58pm
I understand your concern, Chev, but I think the vast majority of employers would be very, very careful about this sort of thing even in the absence of laws, because the negative publicity that would come about from even one woman coming close to intimating that she had been coerced by her boss to flaunt her feminine beauty to make a point would negate any value the rest of the ads would generate. In cases where the employer does dance on the legal line in his efforts to get the women to disrobe or be partially nude, I would imagine that most courts would be pretty willing to slap the employer down, especially if the job were one that didn't come close to being a modelling job (like nursing, airline attendent, etc.)

But a law clarifying that advertising in a magazine or other visual format must be clearly and openly stated in employment contracts wouldn't hurt and could only help.

chevalier
Thu, 22nd Nov '07, 11:18pm
It's sometimes frightening how deep can work go in a private life, as well as how far the bosses think they can go.

NOG (No Other Gods)
Sat, 24th Nov '07, 10:34pm
All I'll say is that these types of laws were put into place for a reason to begin with. Today, it may be bad publicity to be known for that kind of treatment, but 60 years ago?