The Shaman
Sat, 1st Mar '08, 2:03am
For most people that (http://www.autoblog.com/2007/12/08/breaking-renault-enters-strategic-partnership-with-autovaz/) would be less than interesting, but I remember my father's old Zhiguli - probably one of the symbols of the Communist era for my generation - so I decided to write a line or two about it for old times' sake.
Well, so much for the old Lada - French car manufacturer Renault has entered a "strategic partnership" which would, from what I understand, practically mean ownership in many ways. 50% is a fairly major share of a company, and I suppose it'd be enough to make any decision when your partner isn't dead-set against it. I guess I'm a little nostalgic, I suppose - my childhood would never have been the same without all the Ladas in it, so I have a bit of an emotional attachment to the old tin cans.
On the other hand, this means there will probably be a marked improvement in the technology, design and support of the brand. While others may disagree, I consider most Ladas fairly decent cars for the period they were designed, but the few models and poor support made the brand lag behind any western brand in both look and technology.
Well, so much for the old Lada - French car manufacturer Renault has entered a "strategic partnership" which would, from what I understand, practically mean ownership in many ways. 50% is a fairly major share of a company, and I suppose it'd be enough to make any decision when your partner isn't dead-set against it. I guess I'm a little nostalgic, I suppose - my childhood would never have been the same without all the Ladas in it, so I have a bit of an emotional attachment to the old tin cans.
On the other hand, this means there will probably be a marked improvement in the technology, design and support of the brand. While others may disagree, I consider most Ladas fairly decent cars for the period they were designed, but the few models and poor support made the brand lag behind any western brand in both look and technology.