http://www.sorcerers.net/images/news/companies/ea.jpgEA's label boss Frank Gibeau says the gaming powerhouse has launched too many own-made IP's (intellectual properties). This radical departure from the heretofore emblematic strategy of releasing countless sequels has marked a new stage and brought new problems about, it seems. Here's a snip:

Electronic Arts' credibility went up a few notches when the publisher last year switched on an aggressive plan to release an increased amount of new intellectual properties -- the publisher wanted to showcase its creative muscle instead of its factory-like tendency to churn out sequels.

But the plan wasn't a complete success. While the new horror game Dead Space won accolades and had strong sales, for example, there was Mirror's Edge from DICE, which fell short of commercial expectations.

Read the rest (http://gamasutra.com/php-bin/news_index.php?story=23909) at Gamasutra.