Mass Effect 3 - Advertising Standards Agency Complaint Not Upheld

[RPGWatch]

Do you remember the complaint brought to the UK's Advertising Standards Agency claiming EA falsely advertised the player agency in Mass Effect 3's endings? The ASA has not upheld the complaint, reports Eurogamer:

The ASA's verdict on the complaint?

"Not upheld," the ASA website declared.

But: "The ASA acknowledged the complainants' belief that players' choices in the game did not influence the outcome to the extent claimed by EA.

"However, we considered that the three choices at the end of the game were thematically quite different, and that the availability and effectiveness of those choices would be directly determined by a player's EMS score, which was calculated with reference to previous performance in the game(s). We also acknowledged that there appeared to be a large number of minor variations in the end stages of ME3, and that those were directly impacted by choices made by players earlier in the game(s).

"Whilst we acknowledged that the advertiser had placed particular emphasis on the role that player choices would play in determining the outcome of the game, we considered that most consumers would realise there would be a finite number of possible outcomes within the game and, because we considered that the advertiser had shown that players' previous choices and performance would impact on the ending of the game, we concluded that the ad was not misleading."