Microsoft Promises to Help Games

chevalier · Sat, 11th Feb '06, 9:19pm

Microsoft's Peter Moore has admitted Microsoft's partial fault in the PC game industry's decline and has promised to remedy the situation with the upcoming Windows Vista. Here's a (lengthy) clip:

Moore said, "It's a dereliction of duty. We've been distracted. It's not helped that the PC market has seen some challenges."

He said that Microsoft's recent reorganization would help the company "focus on the games business as a standalone business."

"Previously, we operated under separate units," he said. "Everything is now being brought together to build truly cohesive, integrated marketing."

"The future is about PC games and Vista is at the vanguard of that."

He said that Vista would drive PC upgrades which would help game sales, and gave an impressive demonstration of how Vista improves the gaming experience through better file organization.

Find out more at Next Generation.

Nakia · Sat, 11th Feb '06, 11:52pm

Smart business move. Somewhere I saw a survey that 2/3's of parents play games. Many with their children. Gaming is no longer child's play.

chevalier · Sun, 12th Feb '06, 12:15am

IIRC middle-aged women make a bigger share of game players than teenage boys, according to one survey. And that survey was the subject of a news post somewhere in this forum some time ago.

Nakia · Sun, 12th Feb '06, 4:11am

True Chev, I recall that too.

IIRC the survey I saw was dealing with the cRPG/RTS that is getting flack.

At this point I would be willing to bet that the majority of game players are over 18 and Microsoft is wising up to were the money is.

chevalier · Sun, 12th Feb '06, 9:36am

Here's that old post:

http://www.sorcerers.net/cgi-bin/ult...c/27/1039.html

Sat, 11th Feb '06, 11:52pm	#2
Nakia SPS Account Holder Distinguished Member The night is mine Join Date: Jun 2003 Location: A Pocket Plane somewhere in NJ. Posts: 5,315 Blog Entries: 5 Like: 66 Liked 23 Times in 17 Posts vBActivity - Stats XP: 12,463 Level: 32 vBActivity - Bars Level Completion: 72.26% Daily Activity 2.55% Weekly Activity 0.73% Monthly Activity 1.73% Achievements Awards	Smart business move. Somewhere I saw a survey that 2/3's of parents play games. Many with their children. Gaming is no longer child's play.
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Sun, 12th Feb '06, 4:11am	#4
Nakia SPS Account Holder Distinguished Member The night is mine Join Date: Jun 2003 Location: A Pocket Plane somewhere in NJ. Posts: 5,315 Blog Entries: 5 Like: 66 Liked 23 Times in 17 Posts vBActivity - Stats XP: 12,463 Level: 32 vBActivity - Bars Level Completion: 72.26% Daily Activity 2.55% Weekly Activity 0.73% Monthly Activity 1.73% Achievements Awards	True Chev, I recall that too. IIRC the survey I saw was dealing with the cRPG/RTS that is getting flack. At this point I would be willing to bet that the majority of game players are over 18 and Microsoft is wising up to were the money is.
	__________________ I am a ROGUE not a Rouge!

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Sat, 11th Feb '06, 9:19pm	#1
chevalier SPS Account Holder Senior News Editor Join Date: Dec 2002 Location: I wish I were in the land of coffee... Posts: 16,686 Like: 2 Liked 1 Time in 1 Post vBActivity - Stats XP: 62,754 Level: 62 vBActivity - Bars Level Completion: 24.52% Daily Activity 2.55% Weekly Activity 0.73% Monthly Activity 1.73% Achievements	Microsoft's Peter Moore has admitted Microsoft's partial fault in the PC game industry's decline and has promised to remedy the situation with the upcoming Windows Vista. Here's a (lengthy) clip: Moore said, "It's a dereliction of duty. We've been distracted. It's not helped that the PC market has seen some challenges." He said that Microsoft's recent reorganization would help the company "focus on the games business as a standalone business." "Previously, we operated under separate units," he said. "Everything is now being brought together to build truly cohesive, integrated marketing." "The future is about PC games and Vista is at the vanguard of that." He said that Vista would drive PC upgrades which would help game sales, and gave an impressive demonstration of how Vista improves the gaming experience through better file organization. Find out more at Next Generation.

Sun, 12th Feb '06, 12:15am	#3
chevalier SPS Account Holder Senior News Editor Join Date: Dec 2002 Location: I wish I were in the land of coffee... Posts: 16,686 Like: 2 Liked 1 Time in 1 Post vBActivity - Stats XP: 62,754 Level: 62 vBActivity - Bars Level Completion: 24.52% Daily Activity 2.55% Weekly Activity 0.73% Monthly Activity 1.73% Achievements	IIRC middle-aged women make a bigger share of game players than teenage boys, according to one survey. And that survey was the subject of a news post somewhere in this forum some time ago.

Sun, 12th Feb '06, 9:36am	#5
chevalier SPS Account Holder Senior News Editor Join Date: Dec 2002 Location: I wish I were in the land of coffee... Posts: 16,686 Like: 2 Liked 1 Time in 1 Post vBActivity - Stats XP: 62,754 Level: 62 vBActivity - Bars Level Completion: 24.52% Daily Activity 2.55% Weekly Activity 0.73% Monthly Activity 1.73% Achievements	Here's that old post: http://www.sorcerers.net/cgi-bin/ult...c/27/1039.html