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Old Wed, 12th Apr '06, 9:00pm   #1
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A new issue of The Escapist is available and here's a snip from one of the articles:

So much in business is determined by a simple acronym: ROI (return on investment). Obviously enough, as a businessperson, if you make an investment, you'd like to receive a return on that investment. In fact, the need for a return on investment is so pervasive, essentially no decision is made without first measuring it, evaluating it and factoring it against ROI from other opportunities. What's an acceptable ROI? It really depends on the investor. To some, making a modest 5% return is a sound business decision. When we get into the 20% range, many would say that's a no-brainer investment. Where's my checkbook?!
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