Atari CEO Interview at TheStreet

chevalier · Wed, 1st Jun '05, 9:44pm

TheStreet has interviewed the Atari CEO Jim Caparro, who believes Atari can be restored to its former glory. Here's an excerpt:

Q: Atari has struggled of late. How can you turn things around?

It's in Atari's best interests to leverage the opportunities that are presented to Atari. I view, given my experience, that there's opportunity beyond just traditional gaming. There's this opportunity to differentiate ourselves from the other [game publishers] , rather than just being a clone of all the others. And that's what we'll look to do. What we have now is a complete new management team that has been brought on with significant skill sets far beyond this one industry and proven track records.

We are talking about a complete, total transformation of the company, strategically, financially and creatively. What's happening is that, as those folks [with a lot of] creativity and respect [in the industry] are beginning to understand and appreciate all that we're doing to rebuild the infrastructure of the company, what's resonating back is that many of these great developers have had huge respect for the brand Atari and have over the years been very loyal to Atari. We have an icon with 96% world recognition factor. That's a huge opportunity for us if we look to exploit it properly.

Read the whole thing at TheStreet.

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Wed, 1st Jun '05, 9:44pm	#1
chevalier SPS Account Holder Senior News Editor Join Date: Dec 2002 Location: I wish I were in the land of coffee... Posts: 16,686 Like: 2 Liked 1 Time in 1 Post vBActivity - Stats XP: 62,754 Level: 62 vBActivity - Bars Level Completion: 24.52% Daily Activity 2.55% Weekly Activity 0.73% Monthly Activity 1.73% Achievements	TheStreet has interviewed the Atari CEO Jim Caparro, who believes Atari can be restored to its former glory. Here's an excerpt: Q: Atari has struggled of late. How can you turn things around? It's in Atari's best interests to leverage the opportunities that are presented to Atari. I view, given my experience, that there's opportunity beyond just traditional gaming. There's this opportunity to differentiate ourselves from the other [game publishers] , rather than just being a clone of all the others. And that's what we'll look to do. What we have now is a complete new management team that has been brought on with significant skill sets far beyond this one industry and proven track records. We are talking about a complete, total transformation of the company, strategically, financially and creatively. What's happening is that, as those folks [with a lot of] creativity and respect [in the industry] are beginning to understand and appreciate all that we're doing to rebuild the infrastructure of the company, what's resonating back is that many of these great developers have had huge respect for the brand Atari and have over the years been very loyal to Atari. We have an icon with 96% world recognition factor. That's a huge opportunity for us if we look to exploit it properly. Read the whole thing at TheStreet.