EA's label boss Frank Gibeau says the gaming powerhouse has launched too many own-made IP's (intellectual properties). This radical departure from the heretofore emblematic strategy of releasing countless sequels has marked a new stage and brought new problems about, it seems. Here's a snip:
Electronic Arts' credibility went up a few notches when the publisher last year switched on an aggressive plan to release an increased amount of new intellectual properties -- the publisher wanted to showcase its creative muscle instead of its factory-like tendency to churn out sequels.
But the plan wasn't a complete success. While the new horror game Dead Space won accolades and had strong sales, for example, there was Mirror's Edge from DICE, which fell short of commercial expectations.
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